RADIOWEST and HOT FM enjoy outstanding listenership in regional WA. RADIOWEST ( The Local You Know) targets 35 – 54 year olds. HOT FM is your “Hit Music Station” and targets 18 – 39 year olds.
The sales team constantly strives to ensure they are able to provide you and your business with the very best advice and solutions, but most importantly … results!
why radio?
radio is selective.  The ability to contact a mass audience or pinpoint a specific consumer group is a unique advantage of radio.
radio is accessible to virtually every consumer.  All households have at least one radio, 99% of cars have a radio.
radio offers recency.  With radio you can reach prospective customers at the most timely and relevant moments and remind them to buy your product. By delivering messages at the place of use and closest to the point of purchase.
radio is everywhere.  Radio is the only advertising medium which can keep up with today’s busy consumer all day.
radio achieves message frequency.  Radio allows you to achieve the message frequency necessary to stand out from the competition. Frequency of exposure builds awareness and familiarity. This familiarity breeds trust, which creates purchase preference.
advertise to generate store traffic.  Creating store traffic is the first step towards increasing your sales and expanding your base of potential customers. 
advertise to make more sales.  Advertising works! Successful businesses are usually strong, consistent advertisers. Advertise and watch your business grow.
advertise to maintain business growth.  There are always new people to reach and sales to achieve, advertise and reach them.
advertise to keep a positive business image.  In a competitive market, rumours and bad news travel fast, advertising can correct this fast and reassures your customers that you are ready for them.
advertise to maintain company morale.  Positive advertising boosts morale, and gives staff a strong “winning” feeling. 
Article by Marie Buswell
RADIOWEST and HOT FM  P:9726-5533  M: 0402-381-445